American graphic designer, painter and art educator in design
Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991.
Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow.
Design always has a purpose.
Design exists to serve some purpose.
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.
The goal of design is to raise the expectation of what design can be
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
Design is the art of planning, and it is the art of making things possible.
Words have meaning, type has spirit.