Austrian billionaire businessman
Dietrich Mateschitz (born 20 May 1944) is an Austrian billionaire businessman. He is the co-founder and 49% owner of the Red Bull energy drink company. As of October 2021, Mateschitz's net worth was estimated at US$25.4 billion.
Brands need to take the phrase 'acting like a publisher literally.
When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now its called adventure sports, extreme sports, and outdoor sports.